Traditional models of advertising theory be applied in a digital era.

Traditional models of advertising theory have been developed over time to explain how advertising works and to provide a framework for the development and execution of effective advertising campaigns. However, with the rise of digital media, these traditional models have come under scrutiny and are being adapted to take into account the new digital landscape. In this article, we will examine how traditional models of advertising theory can be applied to the development and execution of advertising campaigns in the digital era.